- Vision Evaluator
- Does your vision contain keywords like most, leading, better
- Empathy – Love
- Global Vision or Local vision – World
- Frequency of the words
- Strategy Evaluator
- Type of Strategy
- Business – Internal or Competitive
- Operational
- Transformational
- Focus Element: What you want to offer to the target customer and what you don’t;
- Difference Element: Why your value proposition is divergent from competitive alternatives.
- Type of Strategy