Strategy
Market Problems
Article: Understand your market problems and validate your solution
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Article: Validate or die: Using validation to Build the Right Product
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Article: Identifying customer pain points and validating ideas
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Article: What is Market Research and Competitive Analysis
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Article: How do Product Managers conduct user, market or competitive research
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Article: Market Validation
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Market Sizing
Article: Market Sizing: the key skill your boss wants you to have, product manager
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Win/Loss Analysis
Article: Starting and Running a Win Loss Program
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Article: How to do Win Loss Analysis
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Article: How to Conduct Win Loss Analysis
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Competitor Research
Article: UX Design
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Article: UX Studio
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Article: Airtable
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Article: Product Management
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Article: JTBD
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Article: Intercom on Product vs Company Strategy
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Article: Marty Cagan
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Article: Competitor Matrix
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Article: PM Inisder
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Article: SWOT Overview
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Market Definition
Article: AI meets marketing segmentation models
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Article: Marketing segmentation through a Jobs-to-be-Done Lens
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Article: What is Market Segmentation
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Article: The 6 types of user segmentation and what they mean for your product
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Distribution Strategy
Article: Is your product using the right sales channels
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Article: Product Distribution Strategy: 5 tips for success
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Article: The secret formula for Go-to-Market
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Product Portfolio
Article: Balance your portfolio with the product portfolio matrix
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Article:What is product portfolio
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Article: The definitive guide to product portfolio management
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Product Roadmap
Article: Magical Thinking and the Zero-Sum Roadmap
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Article:Before you Plan your Product Roadmap
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Article: Drop Feature-based Product Roadmaps
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Article: The Art of the Strategic Product Roadmap
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Article: What does an Agile Product Roadmap Look Like?
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Business Plan/Case
Article: What is a Business Case?
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Article:3 Minute Product Manager: Business Case for New Products
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Article: The 60-Second Business Case
Pricing
Article: What are Producgt Pricing Strategies?
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Article:How should I price My Product
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Article: My Product Management Toolkit (28): Testing Price Sensitivity
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Article: A Founder’s Guide to Product Pricing
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Article: Why the Product Team Must Own Pricing
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Buy, Build or Partner
Article: As a software productg manager, when and how do you make Build v. Buy decision?
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Article:When It comes to Software, Should you Build or Buy
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Article: Buy vs. build: Six steps to making the right decision
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Product Profitability
Article: A framework to define your product metrics?
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Article:AARRR Framework- Metrics That Let Your Startup Sound Like A Pirate Ship
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Article: Profit and Loss Responsibility
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Innovation
Article: How Product Managers Can Drive Innovation?
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Article:What is Product Management’s Role in Promoting Innovation
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Article: Dear CEO, Innovation Starts wuith a Good Product Manager
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Positioning
Article: Obviously Awesome: a product positioning exercise?
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Article:What is product positioning
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Article: How to Clarify Your Product’s Positioning
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Buyer Experience
Article: How Startups Should Map Their Content Marketing Strategy To The Buyer’s Journey
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Article:The Buyer’s Journey: What is It and How to Create Product Marketing Content Aligned to Each Stage
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Article: What is the Buyer’s Journey
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Buyer Personas
Article: Buyer Personas and Product Management
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Article:User Persona vs Buyer Persona: Are Your Users Also Buying Your Product
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Article: How to create buyer personas
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User Personas
Article: How To Work With User Personas When You’re A Product Manager
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Article:How should product managers define user personas
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Article: Personas for Product Management
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Execution
Marketing Plan
How to Build a Product Marketing Strategy for your software solution
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Creating a Marketing Plan
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Establish a Marketing Plan
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Revenue Growth
Scaling the Revenue Engine
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16 Product Strategies for Growth
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Chasing Revenue Growth (and Hidden Costs)
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Revenue Retention
How to Measure Churn: Net Revenue Retention vs. Gross Revenue Retention
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PMs & Metrics:Retention Rate
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How to measure product retention
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Launch Plan
Product Launch Checklists: From the Oscars to a Software Product Release, They’re Necessary
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18 Tips for Planning a Flawless New Product Launch
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How to plan a killer product launch in 6 steps
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What is a Product Launch Plan
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Advocate Customers
Why build an army of customer advocates
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How to turn your users into advocates
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How to identify the right influencers, icro-influencers and advocates for your product
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Measurement
Measure Twice, Cut once
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The Only Metric That Matters
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Top 11 Frameworks Every Product Manager Should Know
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HEART Framework
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Supporting Sales, Operations, Marketing
Dear Sales, It’s Me…Your Product Manager
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Marketing and Sales Materials: Business First
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How to Build an Amazing Relationship Between Product Management and Marketing
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Why Should Product Managers Invest in Sales Enablement
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Nine things product managers should know about supporting sales
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Prioritisation
RICE: Simple prioritization for product managers
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The complete Guide to the Kano Model
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20 Product Prioritization Techniques: A Map and Guided Tour
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A radical and simple, approach to product prioritization
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Data
Data
Four Keys to Data-Informed Product Management
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Becoming a Data-Driven Proudct Manager
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Data Driven Product Management
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Design
Design
UX for Product Managers
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7 essential design principles for product managers
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Collect UI
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Softskills
Communication
Meetings
9 Meeting Tips for PRoduct Managers
Writings
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Speaking
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Influencing
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Stakeholder Management
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Communication
Communication
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Empathy
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Multi-tasking
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Problem-solving
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Communication
Communication
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Empathy
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Multi-tasking
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Problem-solving
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Communication
Communication
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Empathy
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Multi-tasking
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Problem-solving
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Communication
Communication
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Empathy
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Multi-tasking
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Problem-solving
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User Research
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