Product organizations need to come to terms with the fact that the product invention process is fundamentally a creative process. It is more art than science.
I prefer to think of this phase as “product discovery” more than “requirements and design.” I think this nomenclature emphasizes two all-important points:
First, you need to discover whether there are real users out there that want this product. In other words, you need to identify your market and validate the opportunity with your customers.
Second, you need to discover a product solution to this problem that is usable, useful, and feasible. In other words, you need to design your product and validate it with your customers and your engineering team.
Sometimes this product discovery is straight-forward. Other times it is extremely difficult. In my experience, it’s not so hard to discover and validate the market opportunity, but often it’s very challenging to discover the solution. Even with the help of great designers and great engineers, some problems are just truly hard
Be stubborn on vision but flexible on details.
Jeff Bezos, Amazon
People think focus means saying yes to the thing you have got to focus on. But that is not what it means at all. It means saying no to the hundred other good ideas.
Steve Jobs, Apple
Any damn fool can make something complex, it takes a genius to make something simple
Peter Seeger, Docu Sign Product Director
You cant connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future
If you want to make everyone happy, Dont be a leader, Sell icecreams
Because the people who are crazy enough to think they can change the world are the ones who do
Innovation distinguishes between a leader and a follower
Great things in business are never done by one person. They are done by a team of people
If you dont love it, you are going to fail
Stay hungry, Stay foolish
It does not make sense to hire smart people and then tell them what to do ; we hire smart people so they can tell us what to do
I contribute ideas, sure. Why would I be there If i didnt
Dont let the noise of others opinions drown out your own inner voice. And most important , have the courage to follow your heart and intuition
Management is about persuading people to do things they do not want to do, while leadership is about inspiring people to do things they never thought they could
Everyone here has the sense that right now is one of those moments when we are influencing the future
My job is not be easy on people. My job is to make them better
Be a yardstick of quality. Some people arent used to an environment where excellence is expected.
Our goal is to make the best devices in the world , not to be the biggest.